Caution: Discounting is not the answer

There are two ways to go in selling - cheap and lots, or well priced and valued. Here's an article and a video that helps thinking getting us to define 'why' we sell is a great start.

Article -   Video -

Don't ignore the signs Another mistake is to not pay attention to what the  client actually wants and offer them your company  offering in a new wrapper (often a version of the same  again, missing what is being said)

The exciting fact is that selling well, selling what  someone wants, giving them the 'why' in buying makes better sales, better clients and more money.